“What Recovery?” According to Davidowitz, “The US consumer is struggling.” And keep in mind that what you measure in terms of sales matters. If sales are up .2% over a disastrous last year in terms of dollars, since the value of a dollar is DOWN approximately 15%, what does that tell you about what retail sales are really doing? In effect, people bought 15% FEWER goods and paid the same amount for them! Oooo, I’ve been fooled! Not.