Tuesday, December 1, 2009

Howard Davidowitz latest thoughts on the Consumer and Shopping Season…

“What Recovery?” According to Davidowitz, “The US consumer is struggling.” And keep in mind that what you measure in terms of sales matters. If sales are up .2% over a disastrous last year in terms of dollars, since the value of a dollar is DOWN approximately 15%, what does that tell you about what retail sales are really doing? In effect, people bought 15% FEWER goods and paid the same amount for them! Oooo, I’ve been fooled! Not.